The stories we tell and how and to whom we tell them can be the difference between winning and losing in political struggle. Scot and Sue chat with Malkia Devich-Cyril from MediaJustice about the difference between communication strategy and narrative strategy. Short term communication strategy is helpful for the policy debates of today, but long term cultural change requires a deep understanding of narrative strategy. Authoritarians and political elites offer a false narrative rooted in fear and violence - how must we in the pro-democracy movement shift the narrative to protect our futures? What has worked for us in the past, and how might we adapt?
Malkia Devich-Cyril, is an activist, writer and public speaker on issues of digital rights, narrative power, Black liberation and collective grief. Devich-Cyril is also the founding and former Executive Director of MediaJustice — a national hub boldly advancing racial justice, rights and dignity in a digital age. For over 20 years, Devich-Cyril has championed the media and technology rights of communities of color and other under-represented groups to demand and win equity in a digital age.
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